What is Native Advertising ?

Native Advertising is a type of paid media where the usage if these ads experience pursues the natural look and function of the client experience in which it is set. Shortly called as Native ads, can be seen as featured articles, news, product reviews, testimonials, and events. It is becoming more popular and a great way to reach the targeted audience with a customized content.

Native ads are more often found in online networking feeds, or as a prescribed content on a webpage. Native ads don’t generally look like ads and not at all like display ads or banner promotions. Instead, they look like part of the publication content of the page. The way to native ads is that it is non-disruptive.

5 Best Examples of Native Advertising: -

1.      Microsoft: Microsoft has created a native ad in 2013 as a part of their bigger” Browser You Love to Hate” campaign that promoted the new and improved version of Internet Explorer. It, in a flash, circulated around the internet on YouTube. The ad was created particularly to look like an entertaining throwback video of the 90s, but not as a commercial one. This qualifies as an excellent local ad because it was promoted on YouTube and looked like a non-advertorial content.

2.      IKEA and The Telegraph: In 2015, the IKEA and The Telegraph jointly come up with a brilliant native ads campaign. The people who have visited The Telegraph,s website were made to complete a quiz and explore different bedroom ideas from overall. This helped in promoting IKEA’s innovative nature of bedroom products.

3.      Altran Engineering in the Financial Times: It was produced by the Altran Engineering company and published in the Industrial Tech section of the Financial Times in the form of a video. This native advertisement comprises of the best elements of digital advertising namely a video, human intrigue story, and classy hi-tech with an Elon Musk connection.

4.      Land Rover – A mini Suspense/Action Movie: For promoting its vehicles, Land Rover utilizes an exceptional different content marketing campaigns in the form of Land Rover’s Dragon Challenge video. It contains all the aspects of native ads campaign.

5.      Mercedes in the Washington Post: This is a native ads campaign known as “The rise of the superhumans” made by Mercedes. It focuses on different innovations that are transforming individuals into superhumans. For example, robotic exoskeleton suits, virtual reality in medical settings, and the Mercedes Benz E-class series that coordinates the new Intelligent Drive system.

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SUMMARY: In this article, I have shared about Native Advertising which is becoming more popular on the webpage. The concept of native ads took its shape in 2012. From then, it has a huge impact on the online advertising campaign. Native ads have since overcome display ads as the most famous type of digital advertising. Native ads used on social, search, and content recommendation platforms have turned into a leading one on the online advertising domain for marketers all over the place. Obviously, native ads have turned out to be more modern, approaching complex design and UX standards while grabbing consumer attention. I have described it with some examples that are promoted with the native ads.